The Upstart Guide to Owning and Managing a Restaurant
Call Number: TX911.3 .M27 A5 2007
Publication Date: 2007-04-17
This updated and revised edition of the restaurant industry bestseller,The Upstart Guide to Owning and Managing a Restaurantis filled with step-by-step strategies and action plans explained and outlined by veteran restaurateur and educator Roy S. Alonzo. The ultimate guide to entering the food service industry,The Upstart Guide to Owning and Managing a Restaurantprovides industry insights and all the practical nuts-and-bolts information readers need to get started, including:Smart start-up basicsWriting a winning restaurant business planDeveloping the perfect menu for your target audienceCreating front-of-house ambience and back-of-house efficiencyOperating profitablyMarketing opportunities to grow your businessAnd an all new chapter on new and emerging technologies in the restaurant business!