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MKT240 Principles of Marketing : Home

Marketing News

              Marketing News from the American Marketing Association---stay current with all aspects of the marketing industry.


Guide info

This is the research guide for your MKT240 course.  Use this guide to direct your research for your assignments.  Use the guide tabs above to help locate reference sources, books, articles and other related information for your topic.

By the end of this session you will

  • gain an understanding of the kind of information needed for this course/discipline
  • find information and use multiple resources that are appropriate to your topic/assignment
  • learn a research process for school, work, life
  • be able to transfer and apply learned skills to the workplace and lifelong learning
  • Know how/where to get further research help

Subject Guide

Judy Zebrowski's picture
Judy Zebrowski
Madigan Library
LIB 137
570-320-2400 x4115
Monday - Friday 8:30 am - 4:30 pm
Librarian, Information Literacy Initiatives
Librarian for the School of Business & Hospitality