Research Guides: MGT115 Principles of Management: Find Books

Marketing eBooks

To access these books, click on a title from the list below. The link takes you to the book in the library catalog. From there, click the "View eBook" button in the Access Options box to access the eBook.

Business-to-Business Marketing 2024
Presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace.
Consumer Behavior 2024
'Consumer behavior 2024' presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences.
Consumer Marketing and Advertising 2024
'Consumer marketing & advertising 2024' categorizes consumer marketing tactics into 61 topics, each presented in a separate chapter.
Consumer Use of the Internet & Mobile 2024
Compiles top-line consumer internet use and expenditure data into a single easy-to-use reference. Market data is presented along with analyses of trends and projections on how Internet use will evolve. The handbook also assesses mobile internet access and apps.
Entertainment & Leisure Market Research 2024
In all, 44 unique segments of leisure are assessed, covering virtually every major activity where consumers spend their non-working time and discretionary income.
Restaurant, Food & Beverage Market Research 2024
With a thorough and in-depth analysis of the $800 billion restaurant and foodservice industry, this business reference ebook provides consumer spending data, market forecasts, trends assessments for all segments, and more.
Retail & E-Commerce Market Research 2024
'Retail & e-commerce market research 2024' provides the most comprehensive retail business and e-commerce market data and analyses available in any reference.
Sports Marketing 2024
Including data and statistics, 'Sports Marketing 2024' is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing.
Travel & Tourism Market Research 2024
This report covers air travel, business travel, arts tourism, beaches, cruises, cultural and heritage tourism, economic impact of travel, fairs and festivals, hotels and resorts, leisure & family travel, nightlife, parks, performing arts, recreational activities, seasonal travel, spas, spectator sports, theme parks, traveler shopping, and more.
U.S. Cities & Communities 2024
Published in July 2023, this business reference identifies the best cities to live and retire, the best managed cities, the best public school systems, the best educated cities, the cities best poised for recovery from the pandemic, and more.

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Offers access to thousands of titles on various topics, without DRM (digital rights management) restrictions.
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Full-text articles from multi-volume encyclopedias, biographical collections, business plan handbooks, company history compilations, consumer health references, and specialized reference sources.
ProQuest Ebook Central This link opens in a new window
Full-text eBooks on a variety of topics. Users must create an account to download materials.

MGT115 Principles of Management: Find Books

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Marketing eBooks

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