Skip to Main Content

MKT325 Consumer Behavior: Books & Videos

Featured Books

Race, Ethnicity, and Consumption: A Sociological View

The Influence of Values on Consumer Behaviour: The Value Compass

The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power

The Psychology of Consumer Profiling in a Digital Age

Handbook of Culture and Consumer Behavior

Shopping: Material Culture Perspectives

The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy

Using Technology to Sell: Tactics to Ratchet Up Results

Search Tools

WorldCat This link opens in a new window
The Madigan Library Discovery catalog includes the largest network of content and services. Includes articles, books, eBooks, videos, and digital items.

Google Books
Search book content for previews or free full-text. If you need more content, search WorldCat and expand your search to Libraries Worldwide, then Request It from Interlibrary Loan.

Browse by Call Number

HC Economic History and Conditions

HC79 .C6 Consumption (economics)--case studies
HC110 .C6 Consumption (economics)--social aspects--United States

HD Industries. Land Use. Labor

HD69 .B7 Branding (marketing)--psychological effects

HF Commerce

HF5410-5417.5 Marketing. Distribution of products
- HF5415.127 Target marketing
- HF5415.3 Marketing research
- HF5415.32 Consumer behavior
- HF5415.33 Consumers--United States--statistics
- HF5415.332 Minority consumers
- HF5415.335 Consumer satisfaction
HF5801-6182 Advertising
- HF5822 Advertising--psychological effects