August 2022All the reasons why Floral Design Magazine has been in existence for 23 years is in your Floral Design Magazine this month. The sharing, improving, upgrading and gaining new ideas for florists, floral art clubs and floristry school students is all encompassed in our mission statement ‘share’. So why am I telling you this now? Because as your editor I went into a New Zealand florist shop last week and was appalled by what I saw... was it lack of education or laziness? So we have gathered for you some of the best working florists, some interesting new ideas and addressed the question.