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An Introduction to Social Media Marketing by 
Social Media Marketing: Theories & Applications by 
Marketing in the Cyber Era: Strategies & Emerging Trends by 
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Business Plans Handbook by 
How to Write a Business Plan, 12th ed. by 
Market Planning Guide: Creating a Plan to Successfully Market Your Business, Product, or Service by 
Writing and Implementing a Marketing Plan by 
The Marketing Plan Workbook by 
What Great Brands Do: The Seven Brand-building Principles that Separate the Best from the Rest by 
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