Contains citations to journal articles, books, chapters in books, and dissertations published as far back as 1806, in the field of psychology, as well as related disciplines like education, medicine, psychiatry, law, and social work.
To identify tests and measures in PsycINFO, click on the link to the database, then click on "Advanced Search." Enter the name or type of one in the search box, then click "Search."
Details 588 marketing scales used in Consumer Behavior; Advertising; and Organizational, Sales Force, and Miscellaneous fields. This volume provides market researchers and academics access to nearly 1000 different measurement scales, including some history of the scales' use in scholarly studies.