Research Guides: Tests & Measurements: Business

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Contains citations to journal articles, books, chapters in books, and dissertations published as far back as 1806, in the field of psychology, as well as related disciplines like education, medicine, psychiatry, law, and social work. To identify tests and measures in PsycINFO, click on the link to the database, then click on "Advanced Search." Enter the name or type of one in the search box, then click "Search."

Marketing Scales Handbook by Gordon C. Bruner; Paul J. Hensel
Call Number: HF5415.3 .B785 1992
ISBN: 9780877572268
Publication Date: 1992
Details 588 marketing scales used in Consumer Behavior; Advertising; and Organizational, Sales Force, and Miscellaneous fields. This volume provides market researchers and academics access to nearly 1000 different measurement scales, including some history of the scales' use in scholarly studies.