Stetter : Find Articles (Advertising)

• Search for advertising as a subject rather than keyword.
• Add "use of ____" to your advanced search, using words like color or space in place of the blank.
• Use truncation to retrieve more results in less time
  • Adding typograph* to your search will give you results that include typographical, typographers, typographies, typographing, typographer, typographed, typographic, typography, and typographs.
• In Google Scholar, use the ~ symbol in front of a word to find all synonyms, which will save you time searching
  • Adding ~typography to your search will give you results that include lettering, type, print style, typeface, case, font, script, print, face, glyph, printing, characters, type style, letters, point size, boldface, etc.

The Madigan Library's databases can be accessed from wherever you are, 24 hours a day/7 days a week.

Once you click on a link to a database, you need to login with your network ID & password - the same you use to login to any campus computer.

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