This is the research guide for your MKT243 course. Use this guide to direct your research for your assignments as you roleplay as a salesperson selling your product business-to-business. Use the guide tabs above to help locate reference sources, books, articles and other related information for your topic.
By the end of this session you will
- gain an understanding of the kind of information needed for this course/discipline
- find information and use multiple resources that are appropriate to your topic/assignment
- learn a research process for school, work, and life
- be able to transfer and apply learned skills to the workplace and lifelong learning
- Know how/where to get further research help