Selling a product and determining why a customer should want your product can be difficult. For some examples, you could research accidents and safety mishaps, new trends, consumer data, and competitor information.
Full-text journals, dissertations, working papers, key business and economics periodicals, country-and industry-focused reports, and downloadable data. A complete picture of companies and business trends internationally.
Conduct company, industry, economic and geopolitical market research with information from these sources: Hoover's Company Profiles, OxResearch, and Snapshots - market research overviews on 40+ industries and 40 countries.
Full-text journals, dissertations, working papers, trade publications, market research reports, and key periodicals such as the Wall Street Journal, Financial Times, and Economist.
Features executive interviews, corporate training videos, case studies, “how to” features and documentary films that focus on all aspects of the global business environment.
Research on virtually any technical topic, including: computing science; healthcare; building trades; auto mechanics; sales and retail; accounting; graphic design; and photography.
Source for international business intelligence to find case studies, in-depth statistical data coupled with deep research, and the ability to compare global economies, countries, and industries.
Includes accounting, economics, finance, marketing, management and strategy, business theory and practice articles from business and trade publications, complemented by a selection of international, U.S., and regional news publications.
Search across many disciplines and sources for scholarly articles, theses, books, abstracts, patents and court opinions, from academic publishers, professional societies, online repositories, universities and other reputable websites.
Topics in business and technology featuring e-books, videos, certification prep materials, case studies, and content from industry experts.
The Madigan Library Discovery catalog includes the largest network of content and services. Includes articles, books, eBooks, videos, and digital items.
