Skip to main content

MKT325 Consumer Behavior: Home

Course Assignment/Library Reserach Session Assignment

MKT325 Final Group Project:  Consumption in a Cultural Context

MKT325 Library Research Session
Using library resources, you are required to find relevant sources regarding your specific topic. The final project for this course requires that you analyze and describe the consumption behaviors and sources of influence associated with some widely recognized cultural occurrence. 
Search for specific aspects of consumer behavior as they relate to a culture/subculture event of your choice. The cultural occurrence must take place within a culture other than your own, be approved by your instructor, and ready to research in the library session. 

Marketing News

              Marketing News from the American Marketing Association---stay current with all aspects of the marketing industry.

Quick Links

Loading ...


image of woman shopping

 This is the course research guide for your MKT325 course.  Use this guide as a referral to direct your research for your assignments. Use the guide tabs above to help locate reference sources, books, articles, and other related information for your topic, as well as to evaluate information and cite your sources.

Your Learning Outcomes
By the end of this session you will

  • gain an understanding of the kind of information and the strategies needed for this course/discipline
  • find, evaluate, and use information that is relevant to your topic/assignment
  • be able to transfer and apply learned skills to the workplace
  • learn the research process to use at school, at work, in life
  • know how/where to get further research help

Subject Guide

Judy Zebrowski's picture
Judy Zebrowski
Madigan Library
LIB 137
570-320-2400 x4115
Monday - Friday 8:30 am - 4:30 pm
Librarian, Information Literacy Initiatives
Librarian for the School of Business & Hospitality