Research Guides: MKT325 Consumer Behavior: Keywords

Keyword & Synonym Finder

As you read, be alert to words and phrases that describe your topic.

Browse the table of contents, scan chapters, consider suggested words, phrases, and various aspects of your topic.
Search Gale eBooks (below) for an outline and breakdown of concepts, and the vocabulary used to describe these.
Search a thesaurus like the one below for more related terms.

Gale eBooks This link opens in a new window
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Full-text articles from multi-volume encyclopedias, biographical collections, business plan handbooks, company history compilations, consumer health references, and specialized reference sources.

Thesaurus.com

Why Keywords Are Important

They represent main ideas and concepts in a research topic.

Types of Keywords

Marketing > Broader

Target market > Narrower

Digital target marketing > Related

Market segmentation > Similar

Keywords for Consumer Behavior Research

Create a list of keywords to help design your search strategies. Think about main ideas, words, and phrases, and related variations.
Here are some jumpstart keywords and phrases:

consumer behavior
consumer attitudes
consumer perceptions
consumer culture
consumer motivation
consumer purchase decisions
consumer buying decision-making
consumer consumption
consumerism
events, rituals, holidays, customs, traditions
consumer surveys
consumption subculture

►Think about other keywords and phrases related to your specific focus of the topic.