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Course Project/Library Research Session Assignment
MKT325 Final Group Project: Exploring Consumer Perceptions
MKT325 Library Research Session:
Your primary task is to research, analyze and describe the consumption perceptions for an item/topic that will be or has been trending,
Association For Consumer Research
Association for Consumer Research
The Association for Consumer Research (ACR) was founded in 1969 by a small group of consumer behavior researchers whose informal meeting at the Ohio State University led to the vision of a yearly conference devoted to the study of consumer behavior. Today, ACR’s mission is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide. One of the key functions of ACR is to facilitate the growth and advancement of the field of consumer research. ACR hosts and supports a number of conferences as well as reviews and publishes scholarly research publications.
This is the research guide for your MKT325 course. Use this guide to direct your research for your assignments. Use the guide tabs above to help locate reference sources, books, articles, and other related information for your topic, as well as to evaluate information and cite your sources.
Your Learning Outcomes
By the end of this session you will
- gain an understanding of the kinds of information and the strategies needed for this course/discipline
- find, evaluate, and use information that is relevant to your topic/assignment
- be able to transfer and apply learned skills to the workplace
- learn the research process to use at school, at work, in life
- know how/where to get further research help