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MKT320 Marketing Research: Home

Keywords for Marketing Research

Create a list of keywords to help design your search strategies.  Think about main ideas, words, and phrases.
Here are some keywords to get you started: 

  • qualitative research
  • quantitative research
  • building surveys
  • management information systems
  • marketing decision support systems


Guide info

This is the course guide for your MKT320 course.  Use this guide to direct your research for your assignments.  Use the guide tabs above to help locate reference sources, books, articles and other related information for your topic.

By the end of this session you will

  • gain an understanding of the kind of information needed for this course/discipline
  • find and use information that is appropriate to your topic/assignment
  • be able to transfer and apply learned skills to the workplace
  • Know how/where to get further research help

Subject Guide

Judy Zebrowski's picture
Judy Zebrowski
Madigan Library
LIB 137
570-320-2400 x4115
Monday - Friday 8:30 am - 4:30 pm
Librarian, Information Literacy Initiatives
Librarian for the School of Business & Hospitality