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MKT320 Marketing Research: Articles

Sample Marketing Research Article

This article is a great example of an article you want to locate for your report. Note how the article is broken down into an Introduction, Theory and Hypothesis, Methods, Results, Discussion and Recommendations, and Conclusion. Even keywords you could use to locate the article are provided: COVID-19, consumer behavior, millennials, shopping, purchase.

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Keywords for Marketing Research

Create a list of keywords to help design your search strategies.  Think about main ideas, words, and phrases.
Here are some keywords to get you started: 

  • consumer behavior
  • qualitative research
  • quantitative research
  • survey
  • shopping, purchase, or buying behavior or pattern

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