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MKT320 Marketing Research: Industry/Company/Demographics Info


Online Statistical Resources

Resources from the U.S. Census Bureau

Company Databases

Search for International Directory of Company Histories

  • In Gale eBooks, enter the name of your company in the search box
  • After you see your list of results, in the right-hand menu, select the heading Publication Title
  • Select International Directory of Company Histories then click Apply
  • You should now see results that are only within this publication. You can use the titles of the articles to look for an overview of your company, or you can use the heading Subjects along the right to see if your company is listed there
  • If you find an overview of your company, click on the PDF link to view the article.