MKT320 Marketing Research: Home

This is the course guide for your MKT320 course. Use this guide to direct your research for your assignments. Use the guide tabs above to help locate resources and other related information for your topic. By the end of this session you will:

• gain an understanding of the kind of information needed for your assignment
• find and use information that is appropriate to your topic/assignment
• navigate various resources like databases to locate peer-reviewed journals
• Know how/where to get further research help

If you have any research questions, please contact me for help!